Our Philosophy

What We're All About

You! We're all about your most wonderful, confident self. Through a combination of carefully selected ingredients, our primers make sure that ultimate, show-stopping fragrance lasts as long as your day does. Keep reading to learn more about what we put into our primers, and what we value as a brand.

Main Ingredient

Water

Simple, pure, nourishing. Water is the main ingredient for our primers - the ultimate moisturizer.

Base Ingredient

Jojoba Oil

A liquid produced in the seeds of the jojoba plant, native to the southwestern U.S. It has the ability to mimic the skin's sebum - responsible for protecting from irritants and moisturizing.

Base Ingredient

Fractionated Coconut Oil

A lightweight, non-greasy moisturizer that aborbs quickly. Helps strengthen the skin's barrier and works well with sensitive skin.

Base Ingredient

Base de Parfum

A combination of perfuming alcohol and fixative agents that allow your fragrance to shine bright, without becoming faint.

Supplementary Ingredients

Benzyl Benzoate & Ambroxan

Two well-known fixatives popular in many perfumes, these ingredients work to enhance the life of your fragrance.

Supplementary Ingredients

Glycerin & Vitamin E

Both plant-sourced, these common cosmetic ingredients add to an already exceptional moisturizing experience.

Supplementary Ingredient

Citric Acid

A touch of this antioxidant promotes skin renewal and pH balance - giving your fragrance the perfect setting to shine.

What We Value

  • Transparency

    We want you to be confident in what you buy. That's why we will always be open about our ingredients and processes, including any certifications we obtain.

  • Inclusivity

    As a small, women-owned brand, we want our products to be for everyone. No matter your gender, background, or skin type, we welcome you here.

  • A Better World

    We are incredibly focused on the impact our brand makes on the environment around us. All of our primers are vegan, never tested on animals, and come in recyclable packaging.

Frequently Asked Questions

Are you gluten free?

Yes! Our Ursa fragrance primer is gluten free. We are working on obtaining certification through our manufacturers, and will update our pages once this process is complete.

What if I have sensitive skin?

Not to worry! Our products are designed for everyone, including those who have sensitive skin. Over 50% of our pilot testers identified themselves as having sensitive skin, and none reported any adverse affects from our primer. We encourage you to purchase!

Are you vegan?

Yes! Our primers are mostly plant-based, and 100% vegan.

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